Coalition Against Trafficking In Women Ad (Hebrew)

This video was part of an award-winning media campaign produced by the SHATIL coordinated Coalition Against Trafficking in Women. The coalition includes over 20 organizations, such as AmnestyInternational, Kol L'Isha and Isha L'Isha, and battles against the illegal trafficking of women into Israel that is estimated in the thousands per year. Upon arriving in Israel these women often ave their passports confiscated by their "employers", who then force them into what amounts to little more than sexual slavery.

The award-winning advertisements target the "customers" of these women and attempt to raise awareness about the gross violation of human rights under which they often suffer. The advertisement begins with a neon sign that adorns such "escort agencies", which reads, "Exotic, exclusive and shapely young women". The words on the sign then slowly morph into the more accurate, "Beaten, exploited and raped young women", before ending with the message "The truth is really not stimulating".

The media campaign recently won a number of "Golden Cactii" awards, the most prestigious prize within Israel's PR and advertising industry.