Jobs at NIF

Director of Digital Strategy – New York

6 October 2020


START DATE: Immediate

STATUS: Full-time, exempt

New Israel Fund (NIF) is the premier organization working to build up the progressive movement and fight for democracy in Israel. We are a partnership organization that mobilizes support globally, primarily in the U.S., to support several hundred non-profits working across issues in Israel. In this time of global democratic recession, we are also part of a multi-national liberal push-back.

NIF and its grantees work tirelessly to uphold the core values of religious pluralism, equality, and the sanctity of democracy – a unique challenge in the current era. But opposition has only ever motivated us more, and we’re looking for someone to join our team who has the same impulse to fight hard for what’s right and help build a better Israel for all.

For the Director of Digital Strategy, these responsibilities mean building and maintaining the right infrastructure to reach our growing audience of Americans, to enhance our stellar online fundraising program, and more. The director will be in the driver’s seat of our organization’s entire online strategy and be a significant contributor to NIF’s organizing, brand-building, and fundraising strategy.

The Director of Digital Strategy is an integral member of NIF’s Public Engagement team and an essential thought leader at NIF, responsible for designing, developing, and overseeing NIF’s online programs while serving as a significant contributor to NIF’s overall organizing, brand-building, and fundraising strategy.

We’re looking for a solutions-oriented, flexible thinker with fluency in digital tools, analytics and social media, a working understanding of NIF’s work and content, and great writing skills. Your experience as a leader on a digital or communications team at a non-profit, agency, or political campaign, means you know the path to victory isn’t always a straight line and requires long-term thinking and you’re excited for the challenge.

The Director has responsibility over our digital systems and infrastructure, analytics and testing, and digital engagement and fundraising strategies. They will be the primary person responsible for setting and achieving bold goals aimed at growing and deepening the engagement of NIF’s supporters. The Director must be able to dream big and shape the program to support those goals.

The Director of Digital Strategy reports to the VP for Public Engagement and supervises the Digital Media Associate and Digital Communications Associate.


  • Manage NIF’s online fundraising program in coordination with the development team, setting ambitious year-round goals and building a program to achieve them
  • Support regional fundraising staff in their efforts to engage, cultivate, and solicit donors
  • Identify and pursue digital engagement opportunities that grow our follower and donor list and help supporters deepen their connection to NIF’s work
  • Manage NIF’s website and a small constellation of microsites with occasional content updates
  • Collaborate with outside developers, when necessary, to build new site features and fix bugs
  • Serve as chief administrator on NIF’s EveryAction database, collaborating with the Development Operations team to manage the organization’s data
  • Develop and implement a robust testing plan across NIF’s digital channels; Leverage analytics and reporting to make informed decisions
  • Drive strategy for NIF’s social media accounts
  • Collaborate across the Public Engagement team as well as NIF’s international affiliates and Israel team to develop compelling content that brings more people into our work
  • Supervise NIF’s Digital Media Associate and Digital Communications Associate, helping them manage their work and grow in their roles
  • Identify trends in the digital and communications worlds that are relevant for NIF’s work and spot opportunities for NIF to test and adapt these for our purposes
  • Cultivate a culture of testing and experimentation within the Public Engagement team and across NIF
  • Advise other departments, including the Development team, on creative opportunities for engaging and soliciting supporters
  • Manage NIF’s young digital advertising program, using Facebook and Google ads to amplify our message, recruit more supporters, and raise funds
  • Train NIF staff on using new and existing tools and systems for email and other digital outreach tools
  • Serve as primary author of national emails including engagement and fundraising emails; Assist with other writing, storytelling, and content creation for the Public Engagement team


  • 4+ years serving in a digital communications or online fundraising role at a non-profit, campaign, or agency; Leadership experience within a digital or communications department is a plus
  • Outstanding writing skills
  • Demonstrated ability to manage multiple moving projects with different levels of urgency and collaboration
  • Strong organizational skills and exceptional attention to detail
  • Experience working on issues related to social justice, democracy, human rights, or religious pluralism ideally at a similar non-profit organization
  • Familiarity with the content and context of NIF’s work in Israel and in the United States is a plus
  • Demonstrated project management and tech implementation experience
  • Expert digital and online organizing skills; you don’t need to be an expert coder, but you are easily a super-user for most CRMs and basic web platforms
  • Working familiarity with Facebook Ads Manager, Google AdWords, or both
  • Experience with social media, especially Facebook and Twitter
  • Basic HTML coding preferred
  • Problem-solving approach to work
  • Experience working in a fundraising environment or with donors as stakeholders is a plus
  • Hebrew/Arabic language skills are a plus
  • This is job is based in NYC, but applicants can work remotely until NIF reopens its offices

The Director of Digital Strategy reports to the VP for Public Engagement and supervises the Digital Media Associate and Digital Communications Associate.

The salary range for this position is $80K – 90K+ USD annually. Additionally, NIF offers a generous benefits package that includes medical, dental, vision insurance; flex spending; retirement match; life insurance; disability; paid holidays (Jewish and secular); sick leave.

Email a cover letter and resume to [email protected]. In the subject line, include the position title and your name. Applications will be reviewed on a rolling basis and job will remain posted until filled. No phone calls, please. Qualified candidates will be contacted.

The New Israel Fund encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability status, veteran status, or any other characteristic protected by federal, state, or local laws. We also encourage applications from people of diverse religious, spiritual, and cultural backgrounds. The New Israel Fund is an equal opportunity employer.