Washington, DC. – The New Israel Fund (NIF) is pleased to announce that Noam Shelef will be assuming the newly created Director of Digital Strategy position on July 25, 2011. Shelef will oversee online strategy, develop NIF’s social media presence and grow online, mobile and social media opportunities that will extend New Israel Fund in the digital channels.

Prior to his new position with NIF, Shelef was the Director of Strategic Communications at Americans for Peace Now. He has appeared as a featured guest on CNN and Voice of America Television. His opinion articles about the Arab-Israeli conflict are frequently published in Haaretz and other Israeli news outlets.

“We are thrilled to welcome Noam on board,” said NIF CEO Daniel Sokatch. “His expertise, passion and dedication to our values will make him a real asset in our work advancing democracy and equality in Israel.”

Shelef will work out of the Washington, DC office in the NIF Communications department, and can be contacted at [email protected].